Putting Spotify together with Amazon Echo is an example of mutual marketing in action.įor Amazon Echo, it could drive more sales of the product. This has been one of the most-requested additions from Echo customers, and Spotify is a global service, so my guess is that when Amazon does expand the Echo to other markets, the Spotify integration will follow.Īmazon Echo also works with a Spotify Connect integration: Spotify users can select the Echo from their app to switch control from one to the other. Initially the service will be U.S.-only, where the Amazon Echo is being sold, with no additional details about further rollouts, says a Spotify spokesperson. We know our users will love controlling music with their voice at home.” “Creating innovative experiences is core to our mission. “We’re extremely pleased that Spotify Premium subscribers can now listen to their favorite music on Amazon Echo,” said Ian Geller, Global Head of Hardware at Spotify in a statement. Users who are Spotify Premium subscribers, who also have an Amazon Echo, will now be able to command Echo’s virtual assistant Alexa to “play Spotify” and call up their Spotify playlists, as well as artists or genres on the streaming service. “Music is one of the most popular features on Amazon Echo, and Spotify has been one of the most requested services, so we’re excited to bring it to our customers today.”

“Now playing your favorite music from Spotify is as easy as asking Alexa,” said Toni Reid, Director, Amazon Alexa, in a statement.

From today, music on Echo is getting a boost, with a new direct integration between Spotify and Amazon Echo. To the unassuming eye, the Amazon Echo looks like a newfangled stereo speaker, and so it’s no surprise that music is one of the more popular applications for Amazon’s connected, voice-activated, AI device.

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